What is MailerLite?
| Category | Marketing automation |
|---|---|
| Company | MailerLite Limited (Dublin); MailerLite, Inc. outside EEA/UK/CH |
| Headquarters | Ireland (EEA entity) (EU) |
| Founded | 2010 |
| Ownership | Not stated |
| Price | Free · paid from $10.80 / month (yearly) · free plan: yes |
| Platforms | Web · API |
| Open source | No |
| Data hosted in | EU · Google Cloud (Cloudflare front end) |
| Alternative to | HubSpot · Mailchimp |
Who is behind MailerLite
MailerLite is an email marketing tool for small businesses, creators and nonprofits. The team started as a web design agency in 2005 and launched MailerLite in 2010. Today it is a fully remote company with 165 people working from more than 40 countries, and its website says more than 1 million businesses use it.
Who you sign your contract with depends on where you are. If your billing address is in the EEA, the UK or Switzerland, your contract partner is MailerLite Limited, an Irish company at 88 Harcourt Street in Dublin. Everyone else contracts with MailerLite, Inc., a Delaware corporation with an address in San Francisco. The standard contractual clauses in its data processing addendum are governed by Lithuanian law. MailerLite does not say on its legal pages who owns the company.
Where MailerLite hosts your data
MailerLite’s pricing page and privacy policy say its data storage centre is in the European Union and has ISO 27001 certification. Its data processing addendum is more specific: MailerLite uses a Google data storage centre located in the EU. So your subscriber list stays in Europe, but on the infrastructure of a US company. The same document says MailerLite uses SSL/TLS and AES-256 encryption.
The DNS lookup shows that mailerlite.com and the app at dashboard.mailerlite.com sit behind Cloudflare, a US content delivery network, so the servers behind them cannot be seen from outside. The privacy policy also names US services such as OpenAI, Google Vertex AI, Intercom and Stripe for parts of the service, and MailerLite, Inc. is certified under the EU-US Data Privacy Framework.
| Domain | Used for | Hosting provider | ASN | Country |
|---|---|---|---|---|
| mailerlite.com | website | Cloudflare | AS13335 | anycast |
| dashboard.mailerlite.com | app | Cloudflare | AS13335 | anycast |
Checked 25 Oct 2026. Hosting can change – report a change.
MailerLite pricing
MailerLite has a free plan, two paid plans priced by number of subscribers, and Enterprise. Yearly billing saves 10%, and prices are in US dollars.
- Free – up to 250 subscribers and 2,500 emails a month, 2 seats, 3 active automations, 3 forms, 1 website and 1 landing page.
- Comfort – from $12 a month, or $10.80 a month billed yearly, for 500 subscribers. Monthly emails up to 10 times your subscriber tier, 3 seats, 50 automations, 10 forms and 10 sites, unlimited templates, the AI writing assistant and email support.
- Power – from $25 a month, or $22.50 a month billed yearly. Unlimited emails (fair use), automations, forms, sites and seats, multiple automation triggers, full API access, and live chat and email support.
- Enterprise – custom pricing for 200,000 subscribers and more, with an account audit, onboarding, deliverability support and a dedicated IP as an add-on.
Every new account gets 14 days of premium features without a credit card, and nonprofits get 30% off paid plans. Refunds are discretionary and only within 30 days of the last payment. Compared with Mailchimp, whose free plan allows 250 contacts and 500 sends a month and whose Essentials plan starts at $13 a month, MailerLite gives you five times more free emails and a cheaper entry plan.
Newsletter and automation features
MailerLite offers three editors – drag and drop, simple and custom HTML – with AI help for design, subject lines and text. The visual automation builder comes with templates and can trigger emails from activity on your website or app. Sign-up forms include pop-ups, teasers, spin-the-wheel and quizzes, and there is a preference centre for subscribers. A/B tests are included on every plan, and RSS campaigns are available from Comfort.
Beyond email, MailerLite builds landing pages and full websites with a blog, sells digital products and paid newsletter subscriptions through Stripe, and integrates with Shopify and WooCommerce for shop campaigns. It lists more than 130 integrations, including WordPress and Zapier, and an MCP server for Claude and ChatGPT. What it does not have: SMS and a CRM, and transactional email needs MailerLite’s sister product.
What users say about MailerLite
On Trustpilot MailerLite has 4.1/5 from 3,387 reviews (checked 25 October 2026). Trustpilot’s summary of recent reviews says customers praise the helpful staff and fast response times, find the platform easy to navigate and value the patient, human support during setup.
Pros and cons
Pros of MailerLite
- Easy editor, automation builder and forms – close to Mailchimp
- Generous free plan with 2,500 emails a month and 3 automations
- Cheap paid plans from $10.80 a month
- Useful extras – landing pages, websites, paid newsletters and digital products
- Great user rating – 4.1/5 from 3,387 reviews
Cons of MailerLite
- Not free of US clouds – data stored with Google in the EU
- No SMS and no CRM
- Confusing split – a US company serves customers outside Europe
- Restricted refunds – discretionary, within 30 days only
Verdict on MailerLite
Verdict: MailerLite is the easiest European-contracted newsletter tool I compared: the editor, automations and forms work the way Mailchimp’s do, the free plan is generous and paid plans start at $10.80 a month. European customers sign with an Irish company and the data stays in the EU, but on Google’s cloud, so it is not the most sovereign choice. For a small business leaving Mailchimp, it is the most comfortable move. Best for: small businesses, creators and nonprofits that want easy newsletters, landing pages and a website. Not for: organisations that must avoid US cloud providers or need SMS.
MailerLite is ranked #2 in Best European alternatives to Mailchimp, #3 in Best European marketing automation software and #7 in Best European alternatives to HubSpot.
Similar European email marketing tools
MailerLite: FAQ
Is MailerLite a European company?
For customers in the EEA, the UK and Switzerland, yes: your contract partner is MailerLite Limited in Dublin, Ireland, and data is stored in the EU. Customers elsewhere contract with MailerLite, Inc. in the USA.
Is MailerLite free?
Yes. The free plan covers up to 250 subscribers, 2,500 emails a month, 3 automations, 1 website and 1 landing page. Paid plans start at $10.80 a month billed yearly.
Where does MailerLite store data?
In the EU. MailerLite says its data storage centre is in the European Union and ISO 27001-certified, and its data processing addendum names a Google data storage centre in the EU.
Is MailerLite better than Mailchimp?
For small lists, MailerLite gives you more for free – 2,500 emails a month and 3 automations against Mailchimp’s 500 sends – and its paid plans start lower. European customers also contract with an Irish company instead of a US one.
Rate MailerLite
Based on public pricing, documentation and user reviews · Changelog · Oct 2026: first version