Brevo Review (2026): French Email, Automation and CRM, Free to Start

What is Brevo?

Who is behind Brevo

Brevo, known as Sendinblue until its rebrand, is a marketing and CRM platform from Brevo SAS, a French simplified joint-stock company registered in Paris under RCS 498 019 298, with its registered office at rue Salneuve in the 17th arrondissement. Brevo was founded in 2012 by Armand Thiberge in India and France, and he is still named as its publishing director. Its legal notice lists a registered capital of €388,177; its website does not detail who owns the company beyond that.

Brevo says more than 600,000 customers use it. It covers email and transactional messages, SMS, WhatsApp, web and mobile push, live chat, a phone and meetings tool, a sales CRM, a loyalty programme and a customer data platform, with more than 150 integrations such as Shopify, WordPress, Stripe and Zapier.

Where Brevo hosts your data

Brevo says its servers are located in the EU, that account data is encrypted before it is backed up, and that backups are kept across three geographically distinct servers. It is ISO 27001:2022 certified. Brevo’s privacy policy adds that it has operations in the United States and the EU and uses service providers in the EU and elsewhere, so some personal data may be transferred outside Europe. It does not name its hosting providers on its public pages.

The DNS lookup shows that both brevo.com and app.brevo.com sit behind Cloudflare, a US content delivery network, so the servers behind them cannot be seen from outside. The marketing website itself is hosted by Kinsta and Vercel, two US companies, according to Brevo’s legal notice.

Checked 25 Oct 2026. Hosting can change – report a change.

Brevo pricing

Brevo has a free plan and four paid plans. Paid plans are priced by monthly email volume, and yearly billing saves 10%.

• Free – up to 300 emails a day once your account is approved for sending, with contact storage included.
• Starter – €7 a month (€76 a year) for 5,000 emails a month. Email, SMS (credits extra), drag-and-drop editor, templates, AI content help, advanced segmentation, forms and basic reports.
• Standard – €15 a month (€162 a year). Adds unlimited multi-step automation workflows, A/B testing, advanced reports with click heatmaps, AI send-time optimisation, web and event tracking and one landing page.
• Professional – €499 a month (€5,389 a year) for 150,000 emails. Adds WhatsApp, pop-ups, web and mobile push, 10 seats, contact scoring, AI segmentation, phone support and three hours a year with a deliverability specialist.
• Enterprise – custom pricing, for 1 million contacts and more, with multi-account management, custom objects, dedicated IP, SSO and tailored onboarding.

Extra seats below Professional cost $12 a month each according to Brevo’s pricing data. The sales CRM is sold as Sales Essentials and Sales Advanced add-ons. Compared with HubSpot, whose Professional plan costs €90 per seat a month, Brevo’s Standard plan with automation is far cheaper for small teams.

Marketing automation and CRM features

Brevo’s automation builder creates multi-step workflows triggered by sign-ups, website visits, custom events or purchases, and there is no limit on the number of workflows from the Standard plan. Segmentation filters contacts by demographics, website activity, campaign engagement and custom events. On Professional, contact scoring rates leads by engagement, purchases and behaviour, including RFM and customer lifetime value, and the Aura AI assistant suggests segments and answers questions about your data.

Beyond marketing, the Sales platform adds pipelines, automated deal tracking and meeting and call recordings, and the Conversations platform adds chat, phone and a shared inbox. Brevo also offers an MCP connector so you can manage campaigns from ChatGPT, Claude and other AI tools.

What users say about Brevo

On Trustpilot Brevo has 3.8/5 from 7,247 reviews (checked 25 October 2026). Trustpilot’s summary of recent reviews says people praise the intuitive interface, simple navigation and useful analytics, and appreciate the generous free plan. The one-star reviews are mostly about accounts flagged or blocked as spam without a clear explanation and slow customer service, especially for free users.

Pros and cons

Verdict on Brevo

Verdict: Brevo is the most complete European marketing platform you can start for free. It covers more channels than any other EU tool I compared, its automation starts at €15 a month, and its servers are in the EU. The weak spots are the big price gap to the Professional plan and how little it says about its hosting providers. Best for: small and mid-sized businesses that want email, automation and a CRM from a European company. Not for: large teams that need many seats on a small budget.

Brevo is ranked #1 in Best European alternatives to HubSpot and in Best European marketing automation software.

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Brevo: FAQ