8 Best European Alternatives to HubSpot (2026), Compared

The best European alternative to HubSpot Marketing Hub is Brevo (France): email, SMS, marketing automation, a CRM and live chat in one account, a free plan, and servers in the EU – at a fraction of HubSpot’s per-seat prices. If you want a full platform from a group that keeps everything in Europe, pick Positive User (France); for B2B lead scoring with data in France, Webmecanik.

I wrote this ranking for marketing teams that like what HubSpot does – a CRM, email, automation, forms and landing pages in one place – but want a European vendor. HubSpot is run by HubSpot, Inc. in Cambridge, Massachusetts. European customers sign with HubSpot Ireland Limited, but even HubSpot’s EU data centre runs on US companies: its sub-processor list names Amazon Web Services, Google and Snowflake in Germany for EU hosting, and Cloudflare in the US for content delivery. HubSpot is also priced per seat, from €7 a month on a limited-time Starter offer to €90 and €175 per seat for Professional and Enterprise. I compared eleven European tools and kept eight. For each one you get who is behind it, where your data lives, what it costs and what you lose compared with HubSpot.

What are the best European alternatives to HubSpot?

If you only have a minute: these are the European marketing platforms I would move to from HubSpot, in order. Each one is reviewed below.

1. Brevo (France) – email, SMS, automation, CRM and chat with a free plan. Best for most HubSpot users.
2. Positive User (France) – omnichannel journeys, visitor tracking, hosted in Europe. Best for data sovereignty.
3. Webmecanik (France) – lead scoring, nurturing and its own CRM. Best for B2B lead generation.
4. GetResponse (Poland) – automation, landing pages, funnels and webinars. Best for inbound content marketing.
5. Friendly Automate (Switzerland) – Mautic-based, Swiss hosting, enterprise contracts. Best for regulated industries.
6. Aivie (Switzerland) – full automation from CHF 24 a month. Best on a budget.
7. MailerLite (Ireland) – email, automation and websites from $10.80 a month. Best for small teams.
8. Encharge (Bulgaria) – behaviour-based email with billing triggers. Best for SaaS companies.

HubSpot alternatives compared

Prices from public pricing pages. Affiliate links and sponsored placements are labelled.

“Data hosted in” combines what each vendor says about where customer data is stored with a DNS and ASN lookup of its website and app domains (25 Oct 2026). Domains behind Cloudflare only reveal the content delivery network.

How I compared the HubSpot alternatives

I looked at eleven European marketing automation tools and kept eight. The order is driven by how much of HubSpot Marketing Hub you keep after switching, then by data sovereignty, then by price. I weighed five things:

• Feature match with HubSpot – CRM, email, automation workflows, lead scoring, forms, landing pages, chat and reporting.
• Jurisdiction and ownership – the legal entity, its country and who owns it.
• Hosting – where the vendor says your contacts are stored, whose network it runs on and any US cloud.
• Price – free plans, the cheapest plan with automation and how seats are charged.
• What users say – Trustpilot rating and the number of reviews.

I left out Mailjet and CleverReach, which are strong email tools but too thin on automation and CRM to replace HubSpot, and Mautic itself, which is a community project with no company behind it – Friendly Automate and Aivie below are ways to run Mautic-style automation with a European company. All data comes from the vendors’ own pricing, legal, security and about pages and from Trustpilot, checked on 25 October 2026. The full list of European tools is in Best European marketing automation software.

The best European alternatives to HubSpot, reviewed

Every tool below gets the same treatment: who is behind it, what users say, what it replaces from HubSpot and what it does not, and my opinion on who should switch to it.

1. Brevo

The closest European match for HubSpot – email, SMS, automation, CRM and chat, free to start

Brevo (formerly Sendinblue) is run by Brevo SAS in Paris (RCS 498 019 298), founded in 2012 by Armand Thiberge. It says it has more than 600,000 customers, that its servers are in the EU and that it is ISO 27001:2022 certified. Its website and app domains answer from Cloudflare, and the marketing website is hosted by Kinsta and Vercel, two US companies.

What users say. On Trustpilot Brevo has 3.8/5 from 7,247 reviews. Reviewers praise the clean interface and generous free plan; one-star reviews complain about accounts flagged as spam and slow support for free users. HubSpot itself scores 1.5/5 from 1,174 reviews.

What it replaces from HubSpot – and what it doesn’t. You keep email campaigns, forms, segmentation, unlimited automation workflows (from Standard), web and event tracking, landing pages, contact scoring (Professional), live chat and a sales CRM with pipelines, deal tracking and meetings. Brevo also adds SMS, WhatsApp and push, which HubSpot does not bundle the same way. What you lose: I found no blog or website CMS on its plans, contact scoring needs Professional, and the CRM is a separate Sales add-on.

Facts: HQ France (Paris) · founded 2012 · free plan: 300 emails a day · Starter €7/month · Standard €15/month (automation) · Professional €499/month (10 seats, 150,000 emails) · 10% off yearly. Brevo review →

Switching from HubSpot: moderate – contacts import by CSV, but you rebuild workflows, forms and lead scoring by hand.

My take: If you mainly use HubSpot to send campaigns, run workflows and track deals, Brevo covers it for far less money and from a French company. It is the only European tool here with a free plan, a CRM and multichannel messaging in one account. That is why it leads. Best for: small and mid-sized teams that use HubSpot for email, automation and a light CRM. Not for: teams that run their website and blog on HubSpot CMS.

Visit brevo.com →

2. Positive User

A sovereign European platform – made and hosted in Europe, no US parent

Positive User merges User.com and the French email veteran Sarbacane. It is sold by Positive Groupe France in Hem, near Lille. The Positive group, formerly Sarbacane Group, grew out of a family company started by Mathieu and Thierry Tarnus and also owns rapidmail. Positive is ISO 27001-certified and says campaign and SMS data is hosted in Europe, mainly in France and Germany.

What users say. The User.com profile on Trustpilot has 3.3/5 from just 3 reviews; the Sarbacane profile has 4.8/5 from 359 reviews, but for the older email product.

What it replaces from HubSpot – and what it doesn’t. The Marketing Automation Suite gives you real-time visitor tracking, website personalisation, pop-ups, forms, landing pages, a 360° contact view, advanced segmentation and 20 active workflows, with email, SMS and WhatsApp. Sales and Customer Service add-ons cover pipelines and support, and there is live chat and a chatbot. Contacts are unlimited. What you lose: plans include only 60,000 emails a year, there is no blog or CMS, and annual plans are not refundable.

Facts: HQ France (Hem) · Campaigns €69/month billed yearly (1 seat) · Marketing Automation Suite €199/month (2 seats) · Customer Engagement Platform €499/month · extra seats €69–199/month · 7-day free trial.

Switching from HubSpot: moderate – a CSM-led onboarding session is included from the Marketing Automation Suite.

My take: Positive User is the HubSpot alternative I would pick if sovereignty is the main reason to leave. It has the tracking and personalisation that most email tools lack. The low email quota and higher prices keep it behind Brevo. Best for: mid-sized companies that want HubSpot-style journeys with a European vendor end to end. Not for: high-volume senders on a small budget.

Visit user.com →

3. Webmecanik

French B2B marketing automation with lead scoring and its own CRM

Webmecanik SAS is registered in Annecy (RCS 488 883 794). It started in 2006 as a digital agency, launched Webmecanik Automation in 2015 and its Pipeline CRM in 2022, and has been run by its management team since May 2025. Webmecanik says data is first stored in France, with Swiss or US servers on request; its website runs on OVH in France.

What users say. No reviews on Trustpilot yet. Webmecanik says more than 700 customers use its automation product.

What it replaces from HubSpot – and what it doesn’t. Unlimited users, emails, landing pages and forms; multichannel campaigns; progressive forms; web and event tracking; advanced lead scoring; A/B tests; account-based marketing; ROI reports and CRM sync, plus Webmecanik Pipeline as a simple French CRM. What you lose: no free plan, no self-service trial, no CMS, and support by phone only on Premium.

Facts: HQ France (Annecy) · since 2006 · Entreprise €450/month (10,000 contacts) · Premium €563/month · unlimited users · demo on request.

Switching from HubSpot: moderate – training and onboarding are offered on quote.

My take: Webmecanik is the most B2B-minded tool here and does not charge per seat, which matters if many people use HubSpot today. You pay for that in the entry price. Best for: B2B marketing teams that use HubSpot for lead scoring and nurturing. Not for: small teams and ecommerce shops.

Visit webmecanik.com →

4. GetResponse

A Polish inbound platform – automation, landing pages, funnels and webinars

GetResponse S.A. is based in Gdańsk, Poland (KRS 0000942075). Simon Grabowski launched its first autoresponder in 1998, and it now reports more than 300,000 customers. Its website and app run on GetResponse’s own network (AS46469), which IP geolocation places in the USA; GetResponse does not state a data-centre location on its security page.

What users say. GetResponse has 4.2/5 from 1,043 reviews on Trustpilot, with praise for round-the-clock support.

What it replaces from HubSpot – and what it doesn’t. Unlimited email sends, landing pages, sign-up forms and pop-ups, SMS, a website builder, and on Marketer unlimited automation workflows, advanced segmentation, abandoned-cart recovery and sales funnels. Webinars and courses are extras HubSpot does not have. What you lose: there is no sales CRM in the plans, so deals and pipelines need another tool.

Facts: HQ Poland (Gdańsk) · since 1998 · Marketer 239 zł/month or 195.98 zł/month yearly (1,000 contacts) · Starter from 48.38 zł/month yearly · prices shown in złoty for my location · 14-day trial.

Switching from HubSpot: moderate – email marketing moves easily, but you need a separate CRM.

My take: GetResponse replaces the marketing side of HubSpot well, and the webinar tool is a bonus. Without a CRM it is not a full HubSpot replacement. Best for: marketers who use HubSpot for inbound content, landing pages and email. Not for: teams that need sales and marketing in one CRM.

Visit getresponse.com →

5. Friendly Automate

Swiss-hosted, Mautic-based automation with enterprise contracts

Friendly Automate comes from Friendly LLC in Hergiswil, Switzerland. It is built on the open-source Mautic, and its team includes Mautic’s former Product Team Lead. Data is hosted only in Switzerland with Infomaniak, backed up with Netstream and hosttech; emails go out through Amazon AWS in the EU. Friendly is ISO 27001 and 9001 certified.

What users say. No reviews on Trustpilot yet; Friendly says more than 190 companies use it.

What it replaces from HubSpot – and what it doesn’t. Forms, landing pages, progressive profiling, segmentation, lead scoring, journeys, web personalisation, multilingual email, SMS and WhatsApp, dashboards, an API and SSO, with Swiss, EU or on-premise hosting and DPA, DORA, NDA and SLA contracts. What you lose: no CRM of its own, no CMS, and no plan for small teams.

Facts: HQ Switzerland (Hergiswil) · Enterprise from CHF 5,000/month excl. VAT · hosting by Infomaniak · email via AWS EU · ISO 27001 and 9001.

Switching from HubSpot: moderate – Friendly’s team handles migration and integrations, sold as hour packages from about CHF 176 an hour.

My take: Friendly Automate is the answer when your legal team wants Swiss hosting and Swiss contracts. It is priced like an enterprise product, so it ranks behind the tools that suit most teams. Best for: banks, insurers and public bodies replacing HubSpot Enterprise. Not for: small and mid-sized companies.

Visit friendly.ch →

6. Aivie

A Swiss automation suite from CHF 24 a month, with your choice of server country

Aivie is offered by Idea 2 Collective GmbH in Zurich. Customers choose where their instance runs: Switzerland, Germany, the UK, the USA, Canada or Australia. Aivie lists Google Cloud (Zurich or Frankfurt) and Nine Internet Solutions (Zurich) as hosting providers.

What users say. No reviews on Trustpilot yet.

What it replaces from HubSpot – and what it doesn’t. Aivie Pro is a hosted marketing automation tool with campaigns, templates and support, and you can test all features for 30 days. Consulting, training, custom templates and plugins are available. What you lose: no CRM, no CMS, and the default hosting is a US cloud.

Facts: HQ Switzerland (Zurich) · from CHF 24/month (under 200 contacts) · 20% off yearly · 30-day free trial.

Switching from HubSpot: moderate – rebuild your workflows; onboarding is available as a paid service.

My take: Aivie gives a small team real marketing automation for less than one HubSpot Professional seat. Google Cloud underneath is the trade-off. Best for: Swiss SMEs that want HubSpot-style automation without HubSpot prices. Not for: teams that need a CRM in the same tool.

Visit aivie.ch →

7. MailerLite

Simple email, automation and websites for small teams

MailerLite launched in 2010. Customers in the EEA, UK and Switzerland contract with MailerLite Limited in Dublin, Ireland; everyone else with MailerLite, Inc. in Delaware. MailerLite says its data storage centre is in the EU and ISO 27001-certified; its domains answer from Cloudflare.

What users say. MailerLite has 4.1/5 from 3,387 reviews on Trustpilot, with praise for fast, helpful support.

What it replaces from HubSpot – and what it doesn’t. Email campaigns, a visual automation builder, forms, pop-ups, landing pages and websites with a blog section, surveys and digital products. Comfort includes 50 automations; Power makes them unlimited. What you lose: no CRM, no lead scoring, no chat and no SMS.

Facts: HQ Ireland (EEA entity) · since 2010 · free plan: 250 subscribers · Comfort $10.80/month yearly · Power $22.50/month yearly · 14-day trial.

Switching from HubSpot: easy – for email and simple flows; you will need another tool for CRM.

My take: MailerLite is the cheap, easy exit from HubSpot Starter. It replaces the email side only. Best for: small teams that only used HubSpot for newsletters and simple flows. Not for: B2B teams that rely on lead scoring and CRM.

Visit mailerlite.com →

8. Encharge

Behaviour-based email for SaaS companies, from Sofia

Encharge is run from Sofia, Bulgaria, and its terms are governed by Bulgarian law. Its privacy policy does not name the legal entity or where data is hosted; its domains answer from Cloudflare.

What users say. Encharge has 4.5/5 from 268 reviews on Trustpilot.

What it replaces from HubSpot – and what it doesn’t. Automated emails driven by product events and billing data from Stripe, Chargebee and Chargify, webhooks, Zapier and free email verification. What you lose: no CRM, no landing pages or CMS, and little transparency about the company and hosting.

Facts: HQ Bulgaria (Sofia) · Growth $79/month billed yearly (2,000 subscribers) · Premium $129/month · 14-day trial.

Switching from HubSpot: moderate – you connect your app and billing tool, then rebuild flows.

My take: Encharge does SaaS lifecycle email well. The missing company and hosting details put it last. Best for: SaaS companies that used HubSpot for onboarding and trial emails. Not for: anyone who needs clear hosting and company details.

Visit encharge.io →

What European marketing automation costs compared with HubSpot

HubSpot charges per seat and adds HubSpot Credits for AI features. Most European tools charge by contacts or emails instead, so a team of five pays far less outside HubSpot.

Prices as shown on each vendor’s pricing page on 25 October 2026, in the currency shown there. HubSpot’s page showed euros; GetResponse showed złoty for my location.

How to switch from HubSpot to a European marketing platform

1. List what you really use. Mark which HubSpot workflows, forms, lists and reports matter; most teams use far fewer than they pay for.
2. Export contacts with consent data. Export contacts, companies and their subscription status, so you can prove consent under GDPR in the new tool.
3. Rebuild the top workflows first. Recreate your welcome, nurture and lead-scoring flows before the long tail.
4. Warm up your sending domain. Set up SPF and DKIM for the new tool and start with your most engaged contacts.
5. Run both tools for a month. Keep HubSpot forms live until the new forms and tracking are tested, then cancel.

HubSpot alternatives: FAQ

My verdict: which European marketing platform to switch to

Most teams leaving HubSpot Marketing Hub should start with Brevo: it covers email, automation, a CRM and chat, the free plan lets you test it, and automation costs €15 a month instead of per seat. If keeping data with a European company end to end is the point, choose Positive User. B2B teams that live on lead scoring should look at Webmecanik, which has no seat fees.

Whichever you pick, rebuild your most valuable workflows first and keep HubSpot running for a few weeks until forms, tracking and deliverability are proven.