10 Best European Alternatives to Mailchimp (2026), Compared

The best European alternative to Mailchimp is Brevo (France): it has a free plan with 300 emails a day, a drag-and-drop editor, automation workflows from €15 a month, SMS and a CRM, and its servers are in the EU. If you only want simple newsletters for a small business, pick MailerLite – a free plan for 250 subscribers and paid plans from $10.80 a month, with an Irish company as your contract partner.

I wrote this ranking for small businesses, shops, clubs and creators who send a newsletter with Mailchimp and want to move it to a European company. Mailchimp is run by The Rocket Science Group LLC in Atlanta, and its terms say it is part of the Intuit group, with Intuit Inc. as its parent – Intuit bought Mailchimp in 2021. Its data processing addendum says Mailchimp may transfer and process customer data in the United States and anywhere else in the world, relying on the EU-US Data Privacy Framework. Your subscriber list is personal data under the GDPR, so where it lives matters. I compared 16 European email marketing tools and kept 10. For each one you get who is behind it, where it stores your list, what it costs, what users say and what you lose compared with Mailchimp.

What are the best European alternatives to Mailchimp?

If you only have a minute: these are the European newsletter tools I would switch to from Mailchimp, in order. Each one is reviewed in detail below.

1. Brevo (France) – email, SMS, automation and CRM with a free plan. Best for most small businesses leaving Mailchimp.
2. MailerLite (Ireland) – the simplest editor, landing pages and websites, from $10.80 a month. Best for plain newsletters.
3. GetResponse (Poland) – unlimited sends, funnels and webinars. Best for creators who sell online.
4. CleverReach (Germany) – free plan and unlimited automation for about €16 a month. Best cheap German option.
5. rapidmail (Germany) – servers only in Germany, pay as you go. Best for German data residency.
6. Mailjet (France) – newsletters plus transactional email, 6,000 free emails a month. Best for shops that also send app email.
7. Omnisend (Lithuania) – email, SMS and push built for online shops. Best for Shopify and WooCommerce stores.
8. Acumbamail (Spain) – free plan, hosting in Spain. Best for Spanish businesses.
9. Mailcoach (Belgium) – pay per email, unlimited contacts. Best for big, rarely mailed lists.
10. Keila (Germany) – open-source newsletters, from €8 a month. Best for self-hosting.

Mailchimp alternatives compared

Prices from public pricing pages. Affiliate links and sponsored placements are labelled.

“Data hosted in” combines what each vendor says about where your contact data is stored with a DNS and ASN lookup of its website and app domains (25 Oct 2026). Where a domain sits behind Cloudflare, the lookup only shows the content delivery network, not the servers behind it.

How I compared the Mailchimp alternatives

I looked at 16 email marketing tools from EU countries and kept 10. The order is driven by how much of Mailchimp a small business keeps after switching – a free plan, an easy editor, sign-up forms, landing pages, automations and shop integrations – then by data sovereignty, then by price. Concretely, I weighed five things:

• Feature match with Mailchimp – free plan, drag-and-drop editor, forms, landing pages, automation flows and ecommerce integrations.
• Jurisdiction – the legal entity and country from the vendor’s terms, imprint or legal notice.
• Hosting – where the vendor says your list is stored, a DNS and ASN lookup, and whether it runs on a US cloud.
• Price – the free plan and the cheapest paid plan for a small list, monthly or yearly.
• What users say – Trustpilot rating, read together with the number of reviews.

I left out Positive User (France), because it has no free plan, starts at €69 a month and includes only 60,000 emails a year – it is a full marketing platform, not a Mailchimp-style newsletter tool. Webmecanik, Friendly Automate and Aivie are B2B automation suites, and Encharge and Carts Guru are niche tools for SaaS and cart recovery; all of them are reviewed in my ranking of European marketing automation software. MailUp starts at €48 a month and runs on Azure and AWS, and Clever Elements says too little about automation for a fair comparison. All data comes from the vendors’ own pricing, legal, security and about pages and from Trustpilot, checked on 25 October 2026.

The best European alternatives to Mailchimp, reviewed

Every tool below gets the same treatment: who is behind it, what users say, what it replaces from Mailchimp and what it does not, its pros and cons, and my opinion on who should switch to it.

1. Brevo

The closest European match for Mailchimp – free plan, automation, SMS and a CRM in one account

Brevo, called Sendinblue until its rebrand, is run by Brevo SAS, a French company registered in Paris (RCS 498 019 298). It was founded in 2012 by Armand Thiberge, who is still its publishing director, and says it has more than 600,000 customers. Brevo says its servers are in the EU and that it is ISO 27001:2022 certified. Its website and app answer from Cloudflare, and its legal notice names Kinsta and Vercel, two US companies, as hosts of the marketing website.

What users say. On Trustpilot Brevo has 3.8/5 from 7,247 reviews. Reviewers praise the clean interface, easy campaigns and generous free plan; one-star reviews are mostly about accounts flagged as spam and slow support for free users. Mailchimp scores 2.5/5 from 1,551 reviews.

What it replaces from Mailchimp – and what it doesn’t. You keep a free plan, a drag-and-drop editor with templates, sign-up forms, segmentation and AI writing help. The Standard plan adds unlimited multi-step automation workflows, A/B tests, send-time optimisation and a landing page – roughly what Mailchimp Standard gives you. On top, Brevo sells SMS credits, has transactional email and a sales CRM, and Professional adds WhatsApp and pop-ups. What you lose: Brevo has no website builder, the free plan has a daily cap instead of a monthly one, and the jump from Standard (€15) to Professional (€499) is steep.

Facts: France (Paris) · founded 2012 · free plan: 300 emails a day · Starter €7/month (5,000 emails) · Standard €15/month with automation · Professional €499/month · 10% off yearly · servers in the EU · ISO 27001:2022. Brevo review →

Switching from Mailchimp: easy – import your Mailchimp CSV export, rebuild your sign-up form and recreate your welcome flow on the Standard plan.

My take: Brevo is the switch I would recommend to most Mailchimp users. It keeps the free plan, the editor and the automations, adds SMS and a CRM, and its contract partner and servers are in the EU. Automation costs €15 a month; Mailchimp’s Standard plan with up to 200 flows costs $20. It only falls short if you used Mailchimp’s website builder. Best for: small businesses that want everything Mailchimp does, and more, from an EU company. Not for: people who only want a simple newsletter and a website.

Visit brevo.com →

2. MailerLite

The easiest European newsletter tool – editor, automations, landing pages and websites

MailerLite started as a web design agency in 2005 and launched its email tool in 2010. Customers with a billing address in the EEA, UK or Switzerland contract with MailerLite Limited in Dublin, Ireland; everyone else contracts with MailerLite, Inc., a Delaware company. MailerLite says its data storage centre is in the EU and ISO 27001-certified, and its data processing addendum names Google’s data storage in the EU – so your list is in Europe, but on a US cloud. Its domains answer from Cloudflare. It is a remote company with 165 people in more than 40 countries.

What users say. MailerLite has 4.1/5 from 3,387 reviews on Trustpilot. Trustpilot’s summary of recent reviews says people praise the helpful staff, fast replies and an easy platform.

What it replaces from Mailchimp – and what it doesn’t. MailerLite is the tool that feels most like Mailchimp did when it was simple. You get a drag-and-drop editor, a visual automation builder, sign-up forms and pop-ups, landing pages, a website and blog builder, A/B tests on every plan, RSS campaigns, Shopify and WooCommerce integrations, paid newsletters through Stripe and digital products. The free plan includes 250 subscribers, 2,500 emails a month and 3 automations. What you lose: there is no SMS and no CRM, transactional email needs its sister product, and the US cloud underneath means it is not fully sovereign.

Facts: Irish contract entity (EEA, UK, CH) · since 2010 · free plan: 250 subscribers, 2,500 emails a month · Comfort $10.80/month yearly or $12 monthly · Power $22.50/month yearly · 14-day trial of premium features · 30% off for nonprofits · data in the EU on Google. MailerLite review →

Switching from Mailchimp: easy – the editor, forms and automations work the way Mailchimp’s do, and your CSV export imports directly.

My take: MailerLite is the most comfortable move from Mailchimp for a small business: everything you used is there, it is cheaper and users like the support. It sits second because Brevo covers more channels and runs its own EU setup, while MailerLite stores your list on Google’s cloud. Best for: small businesses and creators who want simple newsletters, landing pages and a website. Not for: anyone who wants to avoid US cloud providers.

Visit mailerlite.com →

3. GetResponse

A Polish email platform with unlimited sends, funnels, webinars and courses

GetResponse S.A. is a Polish joint-stock company in Gdańsk (KRS 0000942075). Simon Grabowski launched its first autoresponder in 1998, and GetResponse says it has more than 300,000 customers. Its website and app run on GetResponse’s own network (AS46469), which IP geolocation places in the USA; its security page does not name a data-centre location.

What users say. GetResponse has 4.2/5 from 1,043 reviews on Trustpilot. Reviewers praise patient, knowledgeable support around the clock and a clean dashboard.

What it replaces from Mailchimp – and what it doesn’t. Every plan includes unlimited monthly email sends, AI content tools, sign-up forms, pop-ups, landing pages and SMS. Marketer adds unlimited automation workflows, advanced segmentation, abandoned-cart recovery and sales funnels; Creator adds webinars, a course builder and paid newsletters. What you lose: the free account keeps full features only for the first 14 days, automation starts on the more expensive Marketer plan, and GetResponse does not say where your data is stored.

Facts: Poland (Gdańsk) · since 1998 · free account with limits after a 14-day trial · Starter 59 zł/month or 48.38 zł/month yearly (1,000 contacts) · Marketer 239 zł/month · Creator 274 zł/month · prices shown in złoty for my location · PCI DSS certified.

Switching from Mailchimp: moderate – importing is simple, but to keep your automations you need Marketer, which costs much more than Starter.

My take: GetResponse replaces more of Mailchimp than most and adds things Mailchimp does not have, like webinars and courses. It is third because automation sits on a pricier plan and it does not say where your list lives. Best for: creators and online sellers who want funnels and webinars next to their newsletter. Not for: small businesses that only want a cheap newsletter with a few flows.

Visit getresponse.com →

4. CleverReach

A German newsletter tool with a free plan and unlimited automation for about €16 a month

CleverReach GmbH & Co. KG is based in Rastede near Oldenburg, Germany. It started in 2007 with three employees and now has 65 people. CleverReach says it is independent of investors and stores all data in data centres in the European region; its website answers from Amazon AWS in Dublin.

What users say. CleverReach has 3.9/5 from 118 reviews on Trustpilot.

What it replaces from Mailchimp – and what it doesn’t. You get a drag-and-drop editor, templates, sign-up forms and reports. The free Lite plan includes 250 recipients, 1,000 emails a month and one automation workflow, and Pro adds unlimited email automation, A/B tests and click heatmaps. What you lose: there is no SMS or CRM, the free plan allows only 1,000 emails a month, and CleverReach only sells to businesses, not to private persons.

Facts: Germany (Rastede) · since 2007 · free plan: 250 recipients, 1,000 emails a month · Basic €13.50/month and Pro €16.20/month billed yearly (500 recipients) · prices excl. VAT · businesses only.

Switching from Mailchimp: easy – import your list and rebuild your templates in the editor.

My take: CleverReach gives you unlimited automation for about €16 a month from a German company that answers to no investors. For a small business that only sends newsletters, it is one of the best-value moves from Mailchimp. Best for: German small businesses that want a cheap, compliant newsletter tool. Not for: private persons and clubs without a business.

Visit cleverreach.com →

5. rapidmail

Newsletters with servers only in Germany – monthly or pay as you go

rapidmail is run by Positive Group Deutschland GmbH in Freiburg im Breisgau (HRB 706983), part of the French Positive group. rapidmail says all data, including daily encrypted backups, is stored only on servers in Germany in an ISO 27001-certified data centre. Its website and app answer from uvensys GmbH (AS58010) in Germany.

What users say. rapidmail has 4.4/5 from 2,665 reviews on Trustpilot, one of the best scores in this list with a large number of reviews.

What it replaces from Mailchimp – and what it doesn’t. An easy editor, sign-up forms, statistics and free support by phone, email and ticket for every customer. The Performance plan includes 5 automations, and Unlimited removes the limits. If you send only a few times a year, you can pay per mailing instead of subscribing. What you lose: there is no free plan beyond one free first mailing, no SMS and no CRM, and automation is limited below the Unlimited plan.

Facts: Germany (Freiburg) · Essential €15/month · Performance €25/month (500 recipients, 5 automations) · Unlimited €35/month · pay as you go €20 for 500 emails · first mailing free up to 2,000 recipients · servers only in Germany.

Switching from Mailchimp: easy – import your list and send right away; the pay-as-you-go option suits occasional senders.

My take: rapidmail makes the clearest German-hosting promise in this list and has happy users. It is fifth because you pay from the first month and automation is limited on the cheaper plans. Best for: German organisations that want their list stored only in Germany. Not for: businesses that need many automations on a small budget.

Visit rapidmail.com →

6. Mailjet

French newsletters plus transactional email – on Google Cloud in Europe

Mailjet was founded in 2010 and contracts through Mailjet SAS in France (or Mailjet GmbH). It belongs to Sinch, a Swedish company. Mailjet says your data is stored with Google Cloud Platform in Frankfurt and Saint-Ghislain, Belgium – so a European company, but on a US cloud.

What users say. Mailjet has 4.0/5 from 4,000 reviews on Trustpilot. Reviewers praise friendly, quick support.

What it replaces from Mailchimp – and what it doesn’t. An email editor, forms, APIs, SMTP relay and webhooks on every plan, segmentation from Essential, and automations, landing pages and team management on Premium. The free plan is the most generous here: 6,000 emails a month (200 a day) for 1,000 contacts. What you lose: automation only on Premium, no SMS in the plans, no CRM, and the Google Cloud hosting.

Facts: France · since 2010 · owned by Sinch (Sweden) · free plan: 6,000 emails a month, 200 a day, 1,000 contacts · Starter $9/month · Essential $19/month · Premium $29/month · 10% off yearly · Google Cloud in Germany and Belgium.

Switching from Mailchimp: easy for newsletters; flows need the Premium plan.

My take: Mailjet is excellent value if you need marketing and transactional email together, and its free plan beats Mailchimp’s by far. The Google Cloud hosting is the reason it is not higher. Best for: small shops and SaaS teams that send newsletters and order or app emails from one account. Not for: anyone avoiding US cloud providers.

Visit mailjet.com →

7. Omnisend

Email, SMS and web push built for online shops, from Vilnius

Omnisend, UAB is registered in Vilnius, Lithuania (code 302530363), under Lithuanian law. It does not name a data-centre location; its domains answer from Cloudflare.

What users say. Omnisend has 4.4/5 from 510 reviews on Trustpilot.

What it replaces from Mailchimp – and what it doesn’t. If you used Mailchimp mainly for a web shop, Omnisend replaces it well: pre-built ecommerce automation workflows, unlimited segmentation, pop-ups, landing pages and embedded forms on every plan, web push, and SMS on Pro from $0.007 a message. Omnisend says it migrates your contacts, data and segments for free, and it has a dedicated page for moving from Mailchimp. What you lose: it is built for shops, so it is less suited to a club or a blog, and it does not say where your data is stored.

Facts: Lithuania (Vilnius) · free plan: 250 contacts, 500 emails a month · Standard $16/month ($11.20 for the first 3 months, 500 contacts, 6,000 emails) · Pro $59/month ($41.30 intro) · SMS from $0.007 · free migration.

Switching from Mailchimp: easy – Omnisend’s team migrates contacts and segments for you.

My take: For an online shop, Omnisend replaces Mailchimp with better ecommerce flows and free migration. It ranks seventh because it says nothing about where your list is stored and fits shops better than general newsletters. Best for: Shopify and WooCommerce stores that used Mailchimp for shop email. Not for: non-commercial newsletters.

Visit omnisend.com →

8. Acumbamail

A Spanish email and SMS tool with a free plan, hosted in Spain

Acumbamail, S.L.U. is based in Ciudad Real, Spain. It says all its infrastructure is hosted in Spain in an ISO 27001-certified data centre; its website sits behind Radware.

What users say. Acumbamail has 4.5/5 from 382 reviews on Trustpilot.

What it replaces from Mailchimp – and what it doesn’t. The free plan gives you 2,000 emails a month for up to 250 subscribers with no commitment. Basic adds automation, websites, transactional SMTP and phone support; SMS is sold separately as credits. Yearly billing is 20% cheaper than monthly. What you lose: automation and landing pages are not in the free plan, and there is no CRM.

Facts: Spain (Ciudad Real) · free plan: 2,000 emails a month, 250 subscribers · Basic €24/month (20,000 emails) · Pro €69/month · 20% off yearly · prices excl. tax · hosted in Spain.

Switching from Mailchimp: easy – import your list, and phone support helps from the Basic plan.

My take: Acumbamail is a solid, well-rated tool with clear Spanish hosting. It sits eighth because automation starts at €24 a month, more than CleverReach or Brevo charge. Best for: Spanish small businesses that want local hosting. Not for: people who want free automation.

Visit acumbamail.com →

9. Mailcoach

Belgian email marketing that charges per email, not per contact

Mailcoach is made by Spatie BV in Antwerp, Belgium. It launched as a self-hosted Laravel package in 2020; the cloud version followed in 2022. Spatie says it hosts all products in the EU, and the website runs on OVH.

What users say. No reviews on Trustpilot yet.

What it replaces from Mailchimp – and what it doesn’t. Mailcoach turns Mailchimp’s pricing model around: unlimited contacts, lists and automations, and you pay per email sent. Segmentation works with tags, custom fields and conditions, and you can send through Mailcoach or your own provider (Postmark, Mailgun, Brevo, Amazon SES or SMTP) for a lower rate. What you lose: there is no free plan, its pricing page does not mention an editor, templates or forms, and the self-hosted roots show – it is aimed at technical users.

Facts: Belgium (Antwerp) · from 9.99 a month including 2,000 emails, then per email · unlimited contacts and automations · 14-day trial without card · monthly billing · self-hosted version for Laravel.

Switching from Mailchimp: moderate – importing is simple, but sign-up forms and templates need more setup than in the tools above.

My take: If Mailchimp’s contact-based pricing is why you are leaving, Mailcoach is the fix: a big list costs the same as a small one until you send. It is aimed at people comfortable with a technical setup, which keeps it near the end of this list. Best for: businesses with large lists they mail only now and then. Not for: non-technical small businesses.

Visit mailcoach.app →

10. Keila

Open-source newsletters from Germany, from €8 a month

Keila GmbH is registered in Seybothenreuth, Bavaria (HRB 8676). Keila is fully open source under the AGPL, and the managed Keila Cloud runs on infrastructure in Germany and France; its servers answer from Hetzner.

What users say. No reviews on Trustpilot yet.

What it replaces from Mailchimp – and what it doesn’t. Newsletters written in a visual editor, Markdown or plain text, analytics with privacy options and segmentation based on subscriber data and behaviour. Every cloud plan has unlimited contacts, and you can send through Keila or your own server. What you lose: there is no free cloud plan, and its pricing page does not mention automations, so it replaces Mailchimp’s newsletters, not its flows.

Facts: Germany (Bavaria) · open source (AGPL) · Keila XS €8/month for 2,000 emails · Keila S €16 for 5,000 · unlimited contacts · free to self-host · discounts for non-profits and open-source projects on request.

Switching from Mailchimp: moderate – easy for plain newsletters, but you rebuild any automations elsewhere.

My take: Keila is the most sovereign choice here: open source, German company, Hetzner servers. It replaces only the newsletter part of Mailchimp, which is why it is tenth. Best for: privacy-minded organisations and open-source projects that send plain newsletters. Not for: businesses that rely on automated flows.

Visit keila.io →

What European newsletter tools cost compared with Mailchimp

Mailchimp and most European tools price by contacts, so compare at your own list size. The table shows the free plan and the cheapest entry points on each vendor’s pricing page.

Prices as shown on each vendor’s pricing page on 25 October 2026, in the currency shown there, for the smallest list size. Mailchimp’s prices are its 12-month prices in US dollars. GetResponse showed złoty for my location; CleverReach and Acumbamail prices exclude VAT. Mailcoach shows the price in your local currency.

How to switch from Mailchimp to a European newsletter tool

1. Export your audience. In Mailchimp, go to Audience and choose Export audience, then Export CSV. The export can come as a ZIP with separate files for subscribed, unsubscribed, non-subscribed and cleaned contacts – import only the subscribed ones and keep the rest as a suppression list.
2. Keep your consent records. Bring the sign-up date, source and opt-in fields with you, so you can prove consent under the GDPR after the move.
3. Authenticate your sending domain. Add the new tool’s SPF, DKIM and DMARC records before your first campaign, and remove Mailchimp’s records once you have stopped sending from it.
4. Rebuild forms and your key flows. Replace the Mailchimp sign-up forms on your website and recreate your welcome email and any shop flows first.
5. Start slowly. Send your first campaigns to your most engaged subscribers, then the rest, and cancel Mailchimp after your exports (they stay available for 30 days) are saved.

Mailchimp alternatives: FAQ

My verdict: which European newsletter tool to switch to

Most small businesses leaving Mailchimp should go to Brevo: it keeps the free plan, the editor and the automations, adds SMS and a CRM, and its company and servers are in the EU. If you want the simplest possible newsletter with landing pages and a website, choose MailerLite – cheap, friendly and close to the Mailchimp you know. If your list must stay in Germany, rapidmail or CleverReach are the picks, and if you run an online shop, look at Omnisend.

Whatever you choose, take your consent records with you, set up your sending domain before the first campaign and start with your most engaged subscribers – that keeps your deliverability intact.