Best European Marketing Automation Software (2026): 18 Tools Compared

The best European marketing automation software overall is Brevo (France): email, SMS, WhatsApp, automation workflows and a CRM in one account, a free plan with 300 emails a day, and servers in the EU. If you want a full marketing platform from a company that keeps everything in Europe, pick Positive User (France); for cheap, simple newsletters, MailerLite or CleverReach.

Marketing automation software sends the right email or SMS to the right contact at the right moment – a welcome series after a sign-up, a reminder after an abandoned cart, a lead score that alerts sales. Email marketing services are the simpler end of the same market: newsletters, forms and a few automated flows. Both hold your customer list, so where the vendor is registered and where it stores contacts matters for GDPR. This is the full ranking of the European tools I would consider. I compared 21 products and kept 18. If you are leaving HubSpot specifically, see Best European alternatives to HubSpot.

What are the best European marketing automation tools?

1. Brevo (France) – email, SMS, automation and CRM with a free plan. Best overall.
2. GetResponse (Poland) – email, automation, funnels and webinars. Best for content marketers.
3. MailerLite (Ireland) – clean editor, automations and sites from $10.80 a month. Best for small businesses.
4. Positive User (France) – omnichannel journeys, hosted in Europe. Best for sovereignty.
5. CleverReach (Germany) – free plan and cheap paid tiers for businesses. Best German newsletter tool.
6. rapidmail (Germany) – servers only in Germany, pay-as-you-go option. Best for German data residency.
7. Mailjet (France) – newsletters plus transactional email and API. Best for developers.
8. Webmecanik (France) – B2B lead scoring and nurturing, data in France. Best for B2B lead generation.
9. Friendly Automate (Switzerland) – Mautic-based, Swiss hosting, enterprise contracts. Best for regulated industries.
10. Aivie (Switzerland) – full automation from CHF 24 a month. Best budget automation suite.
11. Omnisend (Lithuania) – email and SMS for online shops. Best for ecommerce.
12. Acumbamail (Spain) – free plan, hosted in Spain. Best cheap Spanish option.
13. MailUp (Italy) – high-volume email and SMS. Best for large senders.
14. Mailcoach (Belgium) – pay per email, not per contact. Best for big lists.
15. Keila (Germany) – open-source newsletters. Best for self-hosting.
16. Clever Elements (Germany) – simple newsletters from Berlin. Best for plain newsletters.
17. Encharge (Bulgaria) – behaviour-based email for SaaS. Best for software companies.
18. Carts Guru (Spain) – abandoned-cart flows for shops. Best for cart recovery.

European marketing automation software compared

Prices from public pricing pages. Affiliate links and sponsored placements are labelled.

“Data hosted in” combines what each vendor says about where customer data is stored with a DNS and ASN lookup of its website and app domains (25 Oct 2026). Where a domain sits behind Cloudflare, the lookup only shows the content delivery network, not the servers behind it.

How I chose the best European marketing automation software

I started from the tools the market lists as European marketing automation and email marketing software – Brevo, Friendly Automate, Mautic, Carts Guru, Sparklane, Webmecanik, Encharge, Aivie, User.com, rapidmail, Clever Elements, Keila, Mailcoach, GetResponse, Omnisend, Acumbamail, CleverReach and MailUp – and added MailerLite, Mailjet and Sarbacane. The order follows how complete the tool is as a marketing platform (automation, segmentation, forms, landing pages, CRM and channels), then data sovereignty, then price. I checked:

• Automation depth – visual workflows, triggers, lead scoring and how many workflows each plan allows.
• Jurisdiction – the legal entity and country from the vendor’s terms, imprint or legal notice.
• Hosting – where the vendor says data is stored, plus a DNS and ASN lookup, and any US cloud.
• Price – free plans, trials and the cheapest paid plan, billed monthly or yearly.
• What users say – Trustpilot rating and number of reviews where a profile exists.

Left out: Mautic itself, because it is a community project with no company behind it – its trademark belongs to the Mautic project of the Open Source Collective – although you can self-host it in Europe or use the European Mautic-based services Friendly Automate, Webmecanik or Aivie; Sparklane, which is a B2B sales data and targeting tool rather than marketing automation; and Sarbacane, whose English site now redirects to Positive User, reviewed below. All facts come from the vendors’ own pricing, legal, security and about pages and from Trustpilot, checked on 25 October 2026.

The best European marketing automation software, reviewed

Each tool below gets the same review: who makes it, where your data lives, what it offers, what it costs and who should use it.

1. Brevo

The most complete European marketing platform – email, SMS, WhatsApp, automation and CRM, free to start

Brevo (formerly Sendinblue) is run by Brevo SAS, a French simplified joint-stock company registered in Paris (RCS 498 019 298). It was founded in 2012 by Armand Thiberge, who is still its publishing director, and says it has more than 600,000 customers. Brevo says its servers are in the EU and it is ISO 27001:2022 certified; its website and app domains answer from Cloudflare, and its marketing website is hosted by Kinsta and Vercel, both US companies.

What users say. On Trustpilot Brevo has 3.8/5 from 7,247 reviews. Recent reviewers praise the clean interface, easy campaigns and generous free plan; one-star reviews mostly complain about accounts flagged as spam and slow support on the free plan.

What it offers – and what it lacks. Email campaigns, transactional email, SMS (credits sold separately), forms, advanced segmentation and AI writing help from the Starter plan. The Standard plan adds unlimited multi-step automation workflows, A/B tests, send-time optimisation, web and event tracking and a landing page. Professional adds WhatsApp, push, pop-ups, 10 seats, contact scoring and phone support. A separate Sales platform adds pipelines and deal tracking. What it lacks: automation starts on Standard, extra seats cost $12 a month each below Professional, and the jump from €15 to €499 a month is steep.

Facts: France (Paris) · founded 2012 · free plan: 300 emails a day · Starter €7/month (5,000 emails) · Standard €15/month · Professional €499/month (150,000 emails) · 10% off yearly · ISO 27001:2022. Brevo review →

My take: Brevo is the closest thing Europe has to an all-in-one marketing suite with a real free plan. It covers more channels than anyone else here and the entry plans are cheap. It leads because no other European tool gives you this much before you pay. Best for: small and mid-sized businesses that want one tool for email, automation and CRM. Not for: teams that need many seats on a small budget.

Visit brevo.com →

2. GetResponse

A Polish marketing platform with automation, funnels, webinars and courses

GetResponse S.A. is a Polish joint-stock company in Gdańsk (KRS 0000942075). Simon Grabowski launched its first autoresponder in 1998, and GetResponse says it now has more than 300,000 customers. Its website and app run on GetResponse’s own network (AS46469), which IP geolocation places in the USA; its security page does not name a data-centre location.

What users say. GetResponse has 4.2/5 from 1,043 reviews on Trustpilot. Reviewers praise patient, knowledgeable support around the clock and a clean dashboard.

What it offers – and what it lacks. Unlimited monthly email sends on every plan, AI content tools, sign-up forms, pop-ups, landing pages and SMS. Marketer adds unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels and web push. Creator adds webinars, a course builder and paid newsletters. What it lacks: a built-in sales CRM, and the free account only keeps full features for the first 14 days.

Facts: Poland (Gdańsk) · since 1998 · free account with limits after a 14-day trial · Starter 59 zł/month or 48.38 zł/month yearly (1,000 contacts) · Marketer 239 zł/month · Creator 274 zł/month · prices shown in złoty for my location · PCI DSS certified.

My take: GetResponse is one of the oldest European email tools and still one of the most complete. Webinars and courses in the same account are unique in this list. It sits second because it has no CRM and does not say where its servers are. Best for: creators and marketers who sell through content, funnels and webinars. Not for: B2B teams that need a CRM next to automation.

Visit getresponse.com →

3. MailerLite

The easiest European email tool – newsletters, automations, sites and digital products

MailerLite started as a web design agency in 2005 and launched MailerLite in 2010. Customers with a billing address in the EEA, UK or Switzerland contract with MailerLite Limited in Dublin, Ireland; everyone else contracts with MailerLite, Inc., a Delaware company. MailerLite says its data storage centre is in the EU and ISO 27001-certified; its domains answer from Cloudflare. It is a remote company with 165 people in more than 40 countries.

What users say. MailerLite has 4.1/5 from 3,387 reviews on Trustpilot. Reviewers praise helpful, fast support and an easy platform.

What it offers – and what it lacks. A drag-and-drop editor, a visual automation builder, landing pages, websites, sign-up forms, digital products and paid newsletters. The free plan has 250 subscribers, 2,500 emails a month and 3 automations. Comfort raises that to 50 automations and 3 seats; Power gives unlimited emails, automations and seats. What it lacks: no CRM, no SMS, and transactional email needs its sister product MailerSend.

Facts: Ireland (EEA entity) · since 2010 · free plan: 250 subscribers · Comfort $10.80/month yearly ($12 monthly, 500 subscribers) · Power $22.50/month yearly · 14-day trial · ISO 27001 · 30% off for nonprofits.

My take: MailerLite is the tool I would give anyone who just needs good newsletters and a few automated flows. It is cheap and pleasant to use. It is third because it covers fewer channels than Brevo and GetResponse. Best for: small businesses and creators who want simple newsletters and automations. Not for: teams that want CRM or SMS in the same tool.

Visit mailerlite.com →

4. Positive User

A French omnichannel platform that is made and hosted in Europe

Positive User combines User.com and the French email pioneer Sarbacane. It is sold by Positive Groupe France in Hem, near Lille. The Positive group, formerly Sarbacane Group, was started as a family company by Mathieu Tarnus and his father Thierry Tarnus, and also owns rapidmail. Positive says it is ISO 27001-certified and that campaign and SMS data is hosted in Europe, mainly in France and Germany.

What users say. The User.com profile on Trustpilot has 3.3/5 from only 3 reviews. The older Sarbacane profile has 4.8/5 from 359 reviews, but it covers the Sarbacane email tool.

What it offers – and what it lacks. Unlimited contacts on every plan, email, SMS and WhatsApp, a library of ready-made workflows and an AI assistant. The Marketing Automation Suite adds real-time visitor tracking, website personalisation, pop-ups, a 360° contact view and 20 active workflows. Add-ons cover loyalty, sales and customer service. What it lacks: every plan includes only 60,000 emails a year, there is no free plan, and annual plans cannot be refunded.

Facts: France (Hem) · Campaigns €69/month billed yearly (1 seat, 5 workflows) · Marketing Automation Suite €199/month · Customer Engagement Platform €499/month · 7-day free trial · ISO 27001.

My take: Positive User is the most sovereign full platform in this list: a French group, European hosting and no US parent. It costs more than Brevo for less email volume, which is why it sits fourth. Best for: mid-sized companies that want an all-European omnichannel platform. Not for: small senders on a tight budget.

Visit user.com →

5. CleverReach

A German newsletter tool with a free plan and low prices for businesses

CleverReach GmbH & Co. KG is based in the //CRASH Building in Rastede near Oldenburg, Germany. It started in 2007 with three employees and now has 65 people. CleverReach says it is independent of investors and stores all data in data centres in the European region; its website answers from Amazon AWS in Dublin.

What users say. CleverReach has 3.9/5 from 118 reviews on Trustpilot.

What it offers – and what it lacks. A drag-and-drop editor, templates, forms and reports. The free Lite plan includes one automation workflow; Pro adds unlimited email automation, A/B tests and click heatmaps. Optional services include design and spam tests. What it lacks: no SMS or CRM, and offers are only for businesses, not consumers.

Facts: Germany (Rastede) · since 2007 · free plan: 250 recipients, 1,000 emails a month · Basic €13.50/month and Pro €16.20/month billed yearly (500 recipients) · prices excl. VAT · businesses only.

My take: CleverReach gives you unlimited automation for about €16 a month from a German company that answers to no investors. It is a newsletter tool first, which keeps it behind the broader platforms. Best for: German small businesses that want a cheap, compliant newsletter tool. Not for: teams that need SMS or a CRM.

Visit cleverreach.com →

6. rapidmail

Newsletters with servers only in Germany – monthly or pay as you go

rapidmail is run by Positive Group Deutschland GmbH in Freiburg im Breisgau (HRB 706983), part of the French Positive group. rapidmail says all data, including daily encrypted backups, is stored only on servers in Germany in an ISO 27001-certified data centre. Its website and app answer from uvensys GmbH (AS58010) in Germany.

What users say. rapidmail has 4.4/5 from 2,665 reviews on Trustpilot, one of the best scores in this list.

What it offers – and what it lacks. An easy editor, forms, statistics and free support by phone, email and ticket for every customer. Performance includes 5 automations; Unlimited removes the limits. You can also send a single mailing without a subscription. What it lacks: no SMS, no CRM and no free plan beyond one free mailing.

Facts: Germany (Freiburg) · Essential €15/month · Performance €25/month (500 recipients, 5 automations) · Unlimited €35/month · pay as you go €20 for 500 emails · first mailing free up to 2,000 recipients.

My take: rapidmail is the clearest German-hosting promise in this list, with happy users. It sits sixth because automation is limited on the cheaper plans. Best for: German organisations that want every byte stored in Germany. Not for: teams that need advanced automation on a low budget.

Visit rapidmail.com →

7. Mailjet

French newsletters plus transactional email and APIs – on Google Cloud in Europe

Mailjet was founded in 2010 and contracts through Mailjet SAS in France (or Mailjet GmbH). It belongs to Sinch, a Swedish company. Mailjet says your data is stored with Google Cloud Platform in Frankfurt and Saint-Ghislain, Belgium – so a European company, but on a US cloud.

What users say. Mailjet has 4.0/5 from 4,000 reviews on Trustpilot. Reviewers praise friendly, quick support.

What it offers – and what it lacks. An email editor, forms, APIs, SMTP relay and webhooks on every plan, segmentation from Essential and automations, landing pages and team management on Premium. What it lacks: automation only on Premium, no SMS in the plans and no CRM.

Facts: France · since 2010 · owned by Sinch (Sweden) · free plan: 6,000 emails a month, 200 a day, 1,000 contacts · Starter $9/month · Essential $19/month · Premium $29/month (15,000 emails) · 10% off yearly · Google Cloud in Germany and Belgium.

My take: Mailjet is excellent value if you need marketing and transactional email together. The Google Cloud hosting is the reason it is not higher. Best for: developers and SaaS teams that send newsletters and app email from one account. Not for: anyone avoiding US cloud providers.

Visit mailjet.com →

8. Webmecanik

French B2B marketing automation with lead scoring and its own CRM

Webmecanik SAS is registered in Annecy (RCS 488 883 794). It began in 2006 as a digital agency, launched Webmecanik Automation in 2015 as the first French open-source marketing automation vendor, and added the Webmecanik Pipeline CRM in 2022. Since May 2025 it is run by its management team. Webmecanik says all data is first stored in France, with servers in Switzerland and the USA available on request; its website runs on OVH in France.

What users say. No reviews on Trustpilot yet. Webmecanik says more than 700 customers use Webmecanik Automation.

What it offers – and what it lacks. Unlimited users, emails, landing pages and forms, automated multichannel campaigns, web and event tracking, advanced lead scoring, A/B tests, account-based marketing and CRM sync. Premium adds custom objects and multi-domain management. What it lacks: no free plan or self-service trial, and pricing starts high.

Facts: France (Annecy) · since 2006 · Entreprise €450/month (10,000 contacts) · Premium €563/month · demo on request · unlimited users and emails.

My take: Webmecanik is the European pick for B2B marketing teams that live on lead scoring and nurturing. The price and demo-only sales put it eighth for general buyers. Best for: French and European B2B companies that run lead generation. Not for: small shops and newsletter senders.

Visit webmecanik.com →

9. Friendly Automate

Mautic-based automation hosted in Switzerland, with enterprise contracts

Friendly Automate is offered by Friendly LLC in Hergiswil, Switzerland. It is built on the open-source Mautic, and Friendly says its team includes Mautic’s former Product Team Lead. Data is hosted only in Switzerland with Infomaniak, with Swiss backups at Netstream and hosttech; emails are sent through Amazon AWS in the EU. Friendly is ISO 27001 and ISO 9001 certified and says more than 190 companies use it.

What users say. No reviews on Trustpilot yet.

What it offers – and what it lacks. Forms, landing pages, progressive profiling, segmentation, lead scoring, multilingual email, SMS and WhatsApp, journeys, web personalisation and an API, plus custom plugins and on-premise hosting. It signs DPA, DORA, NDA and SLA agreements. What it lacks: a small-business plan – the only plan starts at CHF 5,000 a month.

Facts: Switzerland (Hergiswil) · Enterprise from CHF 5,000/month excl. VAT · Swiss, EU or on-premise hosting · hosting by Infomaniak · email sending via AWS EU · ISO 27001 and 9001.

My take: Friendly Automate is how you run Mautic with a Swiss company behind it. It is built for regulated organisations, and its price keeps it out of reach for everyone else. Best for: banks, insurers and public bodies that need Swiss hosting and contracts. Not for: small and mid-sized businesses.

Visit friendly.ch →

10. Aivie

A Swiss marketing automation suite from CHF 24 a month

Aivie is offered by Idea 2 Collective GmbH in Zurich, managed by Adrian Schimpf. You pick the server location – Switzerland, Germany, the UK, the USA, Canada or Australia. Aivie lists Google Cloud (Zurich or Frankfurt) and Nine Internet Solutions (Zurich) as hosting providers, so the default setup runs on a US cloud.

What users say. No reviews on Trustpilot yet.

What it offers – and what it lacks. Aivie Pro is a full marketing automation tool with hosting, templates and support, and a 30-day free trial of all features; consulting, training and custom plugins are extra. What it lacks: a free plan, and its pricing page does not list plan limits beyond contacts.

Facts: Switzerland (Zurich) · from CHF 24/month (under 200 contacts) · 20% off yearly · 30-day free trial · server location of your choice.

My take: Aivie is the cheapest way to get a full automation suite from a Swiss company. Google Cloud underneath is why it is not in the top five. Best for: Swiss SMEs that want real automation on a small budget. Not for: buyers who want to avoid US clouds entirely.

Visit aivie.ch →

11. Omnisend

Email, SMS and web push for online shops, from Vilnius

Omnisend, UAB is registered in Vilnius, Lithuania (code 302530363), under Lithuanian law. It does not name a data-centre location; its domains answer from Cloudflare. It has 4.4/5 from 510 reviews on Trustpilot. The free plan covers 250 contacts and 500 emails a month; Standard costs $16 a month for 500 contacts and 6,000 emails (30% off for the first three months), and Pro adds SMS.

Facts: Lithuania (Vilnius) · free plan · Standard $16/month · Pro $59/month · SMS from $0.007.

Visit omnisend.com →

12. Acumbamail

A Spanish email and SMS tool hosted in Spain

Acumbamail, S.L.U. is based in Ciudad Real, Spain. It says all its infrastructure is hosted in Spain in an ISO 27001-certified data centre; its website sits behind Radware. It has 4.5/5 from 382 reviews on Trustpilot. The free plan gives 2,000 emails a month for up to 250 subscribers; Basic costs €24 a month with automations, websites, A/B tests and SMTP.

Facts: Spain (Ciudad Real) · free plan · Basic €24/month (20,000 emails) · Pro €69/month · hosted in Spain.

Visit acumbamail.com →

13. MailUp

Italian high-volume email and SMS, now part of TeamSystem

MailUp is run by TeamSystem S.p.A. in Pesaro, Italy. It runs on Microsoft Azure and AWS in the EU, so it depends on US clouds. Its Trustpilot profile has no reviews yet. Plans are billed yearly: Starter €48 a month, the mid-tier automation plan from €113 and Premium from €310, with a free trial.

Facts: Italy (Pesaro) · Starter €48/month yearly · free trial · Azure and AWS in the EU.

Visit mailup.com →

14. Mailcoach

Belgian email marketing that charges per email, not per contact

Mailcoach is made by Spatie BV in Antwerp, Belgium. It launched as a self-hosted Laravel package in 2020; the cloud version followed in 2022. Spatie says it hosts all products in the EU; the website runs on OVH. No reviews on Trustpilot yet. Pricing is $9.99 a month including 2,000 emails, then $0.002 per email ($0.001 with your own sending provider), with unlimited contacts, lists and automations.

Facts: Belgium (Antwerp) · from $9.99/month · unlimited contacts and automations · 14-day trial · self-hosted version.

Visit mailcoach.app →

15. Keila

Open-source newsletters from Germany

Keila GmbH is registered in Seybothenreuth, Bavaria (HRB 8676). Keila is fully open source under the AGPL, and the managed Keila Cloud runs on European infrastructure in Germany and France; its servers answer from Hetzner. No reviews on Trustpilot yet. Keila Cloud starts at €8 a month excl. VAT for 2,000 emails, with unlimited contacts; self-hosting is free.

Facts: Germany · open source (AGPL) · from €8/month excl. VAT · unlimited contacts · free to self-host.

Visit keila.io →

16. Clever Elements

Simple newsletters from Berlin, made by newsletter experts since 2003

Clever Elements GmbH is based in Berlin (HRB 125967 B). Its website runs on NETWAYS in Germany. No reviews on Trustpilot yet. Plans are monthly and cancellable each month: Launch €20 for up to 1,000 recipients, Grow €90 for 10,000 and Scale €360 for 50,000, all with a 30-day free trial and free support. Prepaid credits are also available.

Facts: Germany (Berlin) · from €20/month · 30-day trial · monthly cancellation · hosted with NETWAYS.

Visit cleverelements.com →

17. Encharge

Behaviour-based email for SaaS companies, from Sofia

Encharge is run from Sofia, Bulgaria, and its terms are governed by Bulgarian law; its privacy policy does not name the legal entity or its hosting. It has 4.5/5 from 268 reviews on Trustpilot. Growth costs $79 a month billed yearly for up to 2,000 subscribers and Premium $129, with Stripe, Chargebee and other billing integrations and a 14-day trial.

Facts: Bulgaria (Sofia) · Growth $79/month yearly · Premium $129/month · 14-day trial.

Visit encharge.io →

18. Carts Guru

Abandoned-cart email and SMS for online shops

Carts Guru has offices in Barcelona. Non-US clients contract with Carts Guru ESP S.L. in Spain, US clients with Carts Guru Inc. It does not say where data is stored. Pricing starts at 300 a month for 150,000 emails and 10,000 active contacts – the page does not show the currency – with a free trial.

Facts: Spain (Barcelona) · from 300/month · free trial · email, SMS and funnels.

Visit carts.guru →

What European marketing automation software costs

Most tools price by contacts or emails, so compare at your own list size. The table shows the cheapest entry point on each vendor’s pricing page.

Prices as shown on each vendor’s pricing page on 25 October 2026, in the currency shown there. GetResponse showed złoty for my location. CleverReach prices exclude VAT.

How to choose European marketing automation software

1. Decide how much automation you need. A welcome series and a few flows work in MailerLite, CleverReach or Brevo; lead scoring and B2B journeys need Brevo Professional, Positive User, Webmecanik or a Mautic-based tool.
2. Check where contacts are stored. Look for a stated data-centre country and a US cloud. rapidmail, Acumbamail and Friendly Automate name their country; Mailjet, Aivie and MailUp run on US clouds in Europe.
3. Price at your list size. Per-contact pricing grows quickly; per-email pricing (Mailcoach, Keila) is cheaper for big, rarely mailed lists.
4. Check seats and channels. Many plans include one to three users, and SMS or WhatsApp often costs extra.
5. Test deliverability. Use the free plan or trial to send to your own test addresses before importing your list.

European marketing automation: FAQ

My verdict: which European marketing automation software to choose

For most businesses, Brevo is the right start: free to try, cheap at entry level, and it covers email, SMS, automation and CRM in one place. If you want your whole marketing stack with a European group and European hosting, choose Positive User; for B2B lead generation in France, Webmecanik. For plain newsletters, MailerLite is the easiest, and CleverReach or rapidmail are the German picks.

Before you move, export your contacts with their consent records, rebuild your two or three most important flows first, and warm up your new sending domain slowly – that keeps your deliverability intact.