Tally Review (2026): Free Belgian Form Builder, Pro from €20

What is Tally?

Who is behind Tally

Tally is an online form builder from Tally BV, registered at Sint-Pietersnieuwstraat 11 in Ghent, Belgium. It launched in 2020 and is run by its co-founders, Marie Martens and Filip, who describe the company as a small, independent team based in Europe, bootstrapped and funded by its customers. There are no outside investors listed.

Tally builds in public and shares its numbers on its blog. In September 2026 it reported $6 million in annual recurring revenue, 2.5 million users and a team of 10, with part of the team in Ghent and part fully remote. Tally says 43% of new users now find it through AI assistants, and its opt-in Tally AI builds about 30% of the forms new accounts create.

Where Tally hosts your data

Tally says all form data is encrypted in transit and at rest and stored in Europe. Its subprocessor list is specific: hosting and storage run on Google Cloud in Belgium, and file uploads, if you use them, are stored with Cloudflare in the EU. So your responses stay in the EU, but on the infrastructure of two US companies. Other subprocessors only touch form data when you switch a feature on – SendGrid (US) for email notifications and Stripe (US) for payment forms – while Sentry, Mixpanel and Cloudflare’s DNS and bot protection (all US) do not process submissions. The website and API run behind Cloudflare (AS13335).

Checked 25 Oct 2026. Hosting can change – report a change.

Tally pricing

Tally’s free plan is its main selling point. Free gives you unlimited forms and unlimited submissions, plus features many rivals charge for: payments, signatures, file uploads (up to 10 MB per file), conditional logic and calculations, answer piping, password-protected forms, closing forms on a date or limit, 45+ languages, and integrations with Google Sheets, Notion, Airtable, Zapier, Make and webhooks. The limit is a fair-use policy: Tally contacts you for a custom plan if you consistently collect around 50,000 submissions a month, 100 GB of uploads a month or 500 GB of storage.

Pro costs €20 a month and removes Tally branding, adds custom domains, unlimited team members in shared workspaces, partial submissions, custom CSS, unlimited upload size, drop-off analytics and 30 days of version history. Business costs €65 a month and adds automatic deletion of submissions after a set period, email verification and 90 days of version history. Paying yearly gives you two months off.

Compared with Google Forms, which is free with a Google account, Tally matches the price and gives you more features without paying. Compared with Typeform, whose Basic plan costs $28 a month billed yearly for 100 responses a month, Tally’s free plan already does more for simple forms.

Features and security

Tally works like a text document: you type your questions and options as you would in a document, then share a link. That makes it one of the fastest form builders to learn. It is a form builder rather than a survey analysis tool, so its results view is basic; for statistics you send responses to a spreadsheet.

On security, Tally is GDPR-based by design: it acts as processor for your form data, includes its data processing agreement in its terms, and permanently deletes removed data from backups within 90 days. It does not hold ISO 27001 or SOC 2 yet – it says both certifications are expected by the end of 2026. In August 2026 Tally disclosed a breach: an internal analytics tool, Metabase, was compromised through a zero-day vulnerability, and email addresses and hashed passwords of Tally accounts were taken. Tally says no form data was accessed, emailed all users, removed Metabase and reviewed its other third-party tools.

What users say about Tally

On Trustpilot Tally has 3.5/5 from 19 reviews (checked 25 October 2026), on a profile the company has not claimed. Positive reviews praise the generous free plan, the easy logic and quick support. Negative ones are about refunds and the limited branding options on free forms. With so few reviews, the score says little about a product with 2.5 million users.

Pros and cons

Verdict on Tally

Verdict: Tally is the best free form builder from Europe: Belgian, independent and generous enough that most people never need to pay. Its weak point is the infrastructure – EU data, but on Google Cloud – and the security certifications are still in progress, so teams with strict requirements should look at CryptPad, Nextcloud Forms or a German survey tool. Best for: anyone who wants free, unlimited forms from a European company. Not for: organisations that require EU-owned hosting or ISO 27001 today.

Tally is ranked #1 in Best European alternatives to Google Forms and #4 in Best European alternatives to SurveyMonkey and in Best European survey tools.

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Tally: FAQ